Total lessons available - 40
Launching your own startup is an exciting and unpredictable journey. But the first and most important step is finding the right idea.
Duration: 1:32
Validating a startup idea is an ongoing process consisting of 4 main stages: market research, customer development, prototyping, and analyzing results.
Duration: 1:11
Determining your future sales market is an important stage of developing a business strategy. For a startup, defining the sales market also includes determining the region where you plan to operate.
Duration: 1:28
Various indicators and methods can be used to measure the sales market. In this lesson, I will cover several key ways to measure it.
Duration: 1:43
A target audience is a group of people or organizations that is the primary focus of your product or service.
Duration: 1:03
Creating a customer portrait helps focus on the real needs and preferences of your audience, which leads to effective marketing.
Duration: 0:58
Finding a solution to customer pain is one of the key aspects of a successful startup.
Duration: 1:13
Formulating a USP means clearly and concisely describing what makes your product or service stand out in the market and what benefits they bring to customers.
Duration: 2:08
The effectiveness of customer acquisition is calculated using special metrics.
Duration: 3:34
Financial modeling is an important part of startup planning.
Duration: 2:08
For planning, two forms of financial model are usually used: a financial plan of income and expenses, and a cash flow statement.
Duration: 2:32
A financial model shows what profit and under what conditions a company or project can generate.
Duration: 2:57
What does the absence of competitors in the market tell you? First of all, it does not mean that the market is guaranteed to be successful or that there are no risks.
Duration: 0:57
At the early stages of a startup, the team should include people who unconditionally believe in the idea and are ready to work for it without breaks or days off.
Duration: 2:35
Choosing co-founders in every startup is one of the key challenges at the initial stage. Before choosing, a founder must decide whether they need a co-founder at this stage, what tasks will fall on their shoulders, and how responsibilities will be distributed.
Duration: 2:26
According to theory, a person cannot combine more than 2, in rare cases 3, roles, so it is important that the team consists of complementary managers.
Duration: 3:01
A common mistake among founders, especially from CIS countries, is the lack of formally assigned shares among co-founders.
Duration: 1:36
In the startup industry, most founders dream of becoming "unicorns", but only a handful actually achieve it.
Duration: 3:50
How a startup can develop from the perspective of team and company.
Duration: 6:47
If you have decided to raise investments, you need to think about when is the best time to do it.
Duration: 3:11
Where can a startup find an investor? The process of searching for investors is very similar to working with a client.
Duration: 6:12
Choosing an investor should be approached very carefully. Before choosing, you need to follow several criteria.
Duration: 9:11
If you have a meeting with an investor coming up, it is best to prepare for it properly.
Duration: 2:52
Once you have identified a potential investor, you need to think about how to reach them.
Duration: 6:39
To write the first message to a cold contact, it is very important to structure and properly present yourself in the message.
Duration: 6:08
How to convey the essence of a startup to an investor in a letter.
Duration: 1:41
In the startup industry, there is a concept called elevator pitch — it means that a founder should always have a clear structure of their project in mind.
Duration: 2:34
Investing is a very important moment in a startup's history, so the terms need to be approached very carefully.
Duration: 6:09
How to build a company structure to achieve stable profits and make the right calculation.
Duration: 3:59
Before receiving investments from an investor, it is important to discuss their degree of participation in the startup.
Duration: 3:18
A startup is first and foremost a business, and naturally it has the right to attract investments.
Duration: 1:14
When formalizing an investment, we recommend signing important documents such as NDA, Term Sheet, etc.
Duration: 3:09
Before receiving investments, you need to clarify the amount you will receive, the share, and the rights and obligations of the parties.
Duration: 1:46
First of all, you need to understand whether the startup generates revenue and whether it will be profitable.
Duration: 2:43
Where to register a company? This is one of the important aspects you should consider at an early stage.
Duration: 2:43
You need to consider what form to open a company in. In Kazakhstan, for example, the most popular form is LLP.
Duration: 2:43
You need to agree right away on what reporting the investor expects from the startup.
Duration: 2:41
