What is a customer persona

What is a customer persona? A customer persona, sometimes also called an avatar, is a detailed description of a representative of your target audience. It is a fictional person created to embody a typical member of your target audience. A customer persona contains information about the characteristics, interests, needs, behavioral traits and problems your target audience faces. Creating a customer persona helps you focus on the real needs and preferences of your audience, and therefore contributes to effective marketing. The methods for creating a customer persona are the same as for defining a target audience: surveys, research, data analysis and observation of your target audience. Remember that this is an ongoing process, and a customer persona can change over time. That's why it's important to constantly update and adapt it in line with changes in your audience in the market.