Total lessons available - 16
Validating a startup idea is an ongoing process consisting of 4 main stages: market research, customer development, prototyping, and analyzing results.
Duration: 1:11
Most founders build a product first and only then find out whether anyone needs it. CustDev flips that order.
Duration: 2:03
Determining your future sales market is an important stage of developing a business strategy. For a startup, defining the sales market also includes determining the region where you plan to operate.
Duration: 1:28
Various indicators and methods can be used to measure the sales market. In this lesson, I will cover several key ways to measure it.
Duration: 1:43
A target audience is a group of people or organizations that is the primary focus of your product or service.
Duration: 1:03
Creating a customer portrait helps focus on the real needs and preferences of your audience, which leads to effective marketing.
Duration: 0:58
Finding a solution to customer pain is one of the key aspects of a successful startup.
Duration: 1:13
Formulating a USP means clearly and concisely describing what makes your product or service stand out in the market and what benefits they bring to customers.
Duration: 2:08
The most common pitch line is “We have no competitors.” To investors, it's a red flag: competitors almost always exist; the question is how to find them.
Duration: 1:51
What does the absence of competitors in the market tell you? First of all, it does not mean that the market is guaranteed to be successful or that there are no risks.
Duration: 0:57
Product-Market Fit is the point at which a product becomes not just useful but indispensable to a large enough group of users.
Duration: 2:10
The most common mistake of new teams is to dive straight into coding. It seems the sooner the product exists, the sooner you'll know if the market needs it.
Duration: 2:21
An idea is just a wish to do something: “why don't we add a button?” A hypothesis is a statement that can be tested and disproved.
Duration: 3:29
The first sales should almost always be closed by the founder personally, not by a hired sales manager.
Duration: 1:27
You run ads, get a spike in leads, and then everything goes quiet. To keep going, you have to pay again.
Duration: 1:46
